These are uncertain times. With the effects of the COVID-19 pandemic barreling down on businesses across the country, business owners find themselves faced with unprecedented hardships, challenges, and tough decisions. Do you have a most trusted advisor who is there to guide you?
You may have experienced a complete and total loss of income, a reduction of workforce, reduced traffic to your website, and yet, those bills seem to keep coming in. The rent is still due and you are desperate to see the light at the end of the tunnel. Do you have a plan?
The Federal Government has rolled out several incentive programs and packages to help businesses to come through this time when the economy has slowed or for some industries, has come to a screeching halt. Many large organizations have received hundreds of thousands to millions of dollars during this first round of funding due to their sheer size. Other businesses received a piece of this proverbial pie because they used a most trusted advisor to help them. Unfortunately, there will not be enough funding available to accommodate all of the millions of businesses that are being affected or the families that rely on the successful operation of them. Do not let this happen to you again!
You are terrified for what will happen to the business that you poured your heart, soul, and savings into. You are exhausted by the thoughts running through your head. Confusion and disbelief cloud your thinking, making it impossible to develop a logical plan of action, to make decisions and to look further than the current situation.
At Strategic Coaching & Business Support Services (Strategic), we understand. We are riding this wave with our clients. The difference is that we have the specialized expertise, knowledge, and experience to be one step ahead of this monster that is impacting businesses of all sizes. Our founder and CEO, Mike Eckerman has seen it all. Having been a serial entrepreneur himself, he is familiar with the ebbs and flows of business during normal times, let alone during an economic downturn of this magnitude. With more than thirty years’ experience in real estate, wealth building and business financing, Mike is well-versed in helping businesses to navigate the unexpected challenges we are all facing and using them to create opportunities for success.
At this point, you may be stressed, anxious and confused and for most business owners, it is difficult to remain focused when the world is seemingly crashing down around them. It is nearly impossible to tackle this on your own. If you are like most people, you have already sought out the advice, and probably compassion, of other business owners like yourself. Unfortunately, they may not be any more experienced in managing this crisis than you are.
Every business owner is in business because of a passion, skill or expertise and most are not in this alone. We all surround ourselves with those that we believe are “experts” in their field; accountants, financial advisors, attorneys, consultants. We ask for their opinions, for guidance and feedback and in most cases, we value their opinions and base our business strategies and plans on their suggestions and recommendations.
For many businesses, building this team of ‘trusted advisors’ takes years of networking and developing these relationships. However, right now, during this unrivaled time of crisis, you do not have years or even months to find those people to assist you. You need help now!
A trusted advisor is someone who has exceptional, targeted knowledge in a particular industry. They are a change agent, a confidante, your emotional support system, a game-changer, and a communicator. It is their role to candidly share feedback and options, to provide direction and encouragement, and to offer reassurance and accountability.
Qualities of a trusted advisor
A trusted advisor is . . .
- in it for the long-term. They see no benefit in helping you through the immediate crisis alone but rather help you to develop strategies for long-term growth and success.
- genuinely interested in their clients’ success. We are in this together.
- trustworthy, honest and hardworking. Like you, we have set high standards and morals.
- carefully listens to the needs and wants of their client. As Steven Covey so aptly said it in his book, The Seven Habits of Highly Effective People, “Seek first to understand and then to be understood.”
- credible, authentic, passionate and enthusiastic. A trusted advisor understands that your business is important to you and helps you make decisions that are in your best interest for the long-term.
- a sounding board to voice your thoughts, feelings and fear. Many business owners without a trusted advisor leave themselves exposed and vulnerable to making their situations worse – bankruptcy, divorce, layoffs, financial ruin.
A trusted advisor is a business owner’s lifeline between success and failure. During a crisis like this, you do not have the time to identify experts in the field when you need to take action NOW! You do not have the luxury of seeking out those you can trust with the expectation that they will, in fact, be trustworthy, genuine, or even credible.
No! There is no time to delay if you want your business to not only overcome the current situation but come out on the other side in an even better position than you were before. You need a most trusted advisor and you need them now.
At Strategic Coaching & Business Support Services, we are here to serve you. We are in it for the long-term; our team of professionals is interested in your success. We are here to listen, to understand your specific needs and to provide you and your business the support, guidance, and encouragement that is needed to get you through the crisis and to be victorious on the other side.
The professionals at Strategic are dedicated to offering you customized services in the areas of financing, reduction of outflows, increasing cash flow, real estate transactions, strategic planning for the future and a host of others depending upon your specific needs.
We are here for you and want to build a relationship based on trust, commitment and in your best interest. Reach out today to see if you qualify for a complimentary consultation with Mike Eckerman and learn how together, we can successfully navigate the challenges you are currently faced with and set you up for success in the future.